Reporting index

Allison Schiff

Covers ad-tech and measurement. Bylines at adexchanger.com. Desk record: 4 signals cited since August 2026, 4 published, first to report 1. Updated September 1, 2026.

Indexed from published reporting. Not a Fabric.Media staff byline. Any journalist can ask to be removed.

Coverage

4 stories, newest first.RSS →

Agency runs fully autonomous CTV buy via PubMatic’s agentic platform

Butler/Till ran an end-to-end CTV campaign through PubMatic’s Agentic OS inside Claude — no DSP workflow, no manual optimization — cutting supply-chain costs 80% and lifting impressions 40% on the same budget.

Ad-tech alphonso-weighs-ipo-comcast-jv-or-koch-buyout-after-lg-legal-war

Alphonso weighs IPO, Comcast JV or Koch buyout after LG legal war

Alphonso, LG’s ad tech unit, is weighing a traditional IPO, a Comcast joint venture or a private equity deal with the Koch brothers, after three years of litigation with parent LG Electronics over a 2022 boardroom ouster.

Aug 24

Measurement open-source-marketing-mix-modeling-tools-gain-traction-with-a-new-acronym-in-tow

Open-source marketing mix modeling tools gain traction, with a new acronym in tow

Open-source marketing mix modeling tools are proliferating as marketers look for cheaper, more transparent alternatives to vendor black boxes. AdExchanger notes the trend now comes with its own new acronym to track alongside legacy MMM.

Aug 17

Measurement nielsen-ceo-defends-dv-deal-independence-means-staying-out-of-inventory

Nielsen CEO defends DV deal: independence means staying out of inventory

Nielsen’s Karthik Rao argues owning DoubleVerify doesn’t compromise independence since Nielsen holds no media inventory stake. The real plan: fuse audience data, verification and planning into one workflow, easing reconciliation but raising fresh questions about neutrality.

Aug 14