Perion joins Walmart Connect Partner Network

Perion has joined the Walmart Connect Partner Network, pairing its AI-driven creative optimization with Walmart’s first-party shopper data and closed-loop sales measurement.

Why it matters. Brands working with Perion now gain access to Walmart Connect’s first-party shopper data and closed-loop sales measurement that was previously unavailable to them through Perion’s platform.

Signal from perion.com · read the original.

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