Retail media becomes brands’ stake in AI shopping recommendations
Epsilon argues AI shopping agents lean on retailers’ first-party data to decide what to recommend, so brands with weak retail media presence cede control over how they’re described to third-party feeds.
Why it matters. Brands that don’t invest in retail media pages risk losing control over how AI assistants describe and recommend them at the point of purchase.
Signal from thedrum.com · read the original.
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