Simon Property Group launches a retail media network for its malls
The world’s largest mall operator debuted Simon Media Network, a programmatic ad vehicle built on loyalty data, opted-in WiFi location tracking and licensed third-party purchase data.
Why it matters. Advertisers gain a new path to real-world foot-traffic audiences without relying on retailers' own walled-garden transaction data.
Signal from adexchanger.com · James Hercher · read the original.
All gas. No brake. Free.
What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.
Continue free →