Covers measurement. Bylines at adexchanger.com. Desk record: 1 signal cited since August 2026, 1 published. Updated September 1, 2026.
Indexed from published reporting. Not a Fabric.Media staff byline. Any journalist can ask to be removed.
Hold your horses. Social nets 27.7% of US ad spend on just 12.5% of media time, while CTV gets 18% despite 38.5% of time spent. The gap reflects attribution confidence, not incremental impact, the piece argues.