Covers ad-tech. Bylines at marketingdive.com. Desk record: 1 signal cited since August 2026, 1 published. Updated September 1, 2026.
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Pinterest and Zillow struck a deal letting Zillow Elevate advertisers target Pinners using 34 Zillow consumer segments, from fixer-upper shoppers to renters. It’s another sign Pinterest is leaning on third-party data partnerships to sharpen ad targeting and grow revenue.