Covers retail-media. Bylines at emarketer.com. Desk record: 1 signal cited since August 2026, 1 published. Updated September 1, 2026.
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Delivery apps like DoorDash and Instacart are positioning game-day ordering data as a commerce network for advertisers targeting sports fans. It gives marketers a closed-loop way to reach fans mid-event and tie ad spend directly to purchases.