Reporting index

Grace Harmon

Indexed from published reporting. Not a Fabric.Media staff byline. Any journalist can ask to be removed.

Coverage

3 stories, newest first.RSS →

YouTube adds Amazon affiliate shopping to creator videos and Shorts

YouTube is integrating Amazon affiliate shopping links directly into creator videos and Shorts. The move lets creators tag Amazon products within their content, giving them a new built-in commerce path beyond existing YouTube Shopping tools.

Ad-tech chatgpts-ad-exclusion-tools-leave-brand-safety-gaps-emarketer-finds

ChatGPT’s ad exclusion tools leave brand safety gaps, eMarketer finds

eMarketer reports that ChatGPT’s advertising exclusion controls give brands some safeguards against unwanted placements, but targeting precision still falls short of what buyers expect from established ad platforms.

Aug 27

Retail-media commerce-media-growth-outpaces-teams-full-funnel-tools-emarketer-finds

Commerce media growth outpaces teams’ full-funnel tools, EMARKETER finds

EMARKETER reports commerce media spend keeps climbing while marketing teams lack the tools to run full-funnel campaigns — buyers want awareness and conversion in one system.

Aug 27