Covers streaming. Bylines at businessinsider.com. Desk record: 1 signal cited since August 2026, 1 published. Updated September 1, 2026.
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Disney CEO Josh D’Amaro wants Disney+ to add games, merch, and personalization to boost lifetime fan value and cut churn. Analysts warn bundling shopping and gaming into streaming risks clutter without proven revenue upside, citing Netflix’s stalled gaming push.