Covers ad-tech. Bylines at TVREV. Desk record: 1 signal cited since August 2026, 1 published. Updated September 1, 2026.
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A Thought Leaders Circle essay argues CAIOs, now at 76% of firms per IBM, are staffed as technical enablers rather than business-savvy creators, replaying the CDO’s failure to translate data into ROI. It calls for a bolder, product-like mandate.