Covers ad-tech. Bylines at TVREV. Desk record: 1 signal cited since August 2026, 1 published. Updated September 1, 2026.
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Comcast Advertising’s James Rooke says premium video can beat platforms only by fixing buying friction and proving outcomes via incrementality. He also touts Universal Ads’ UK launch with ITV, Sky and Channel 4 as proof the pipes now work.