Covers retail-media. Bylines at adweek.com. Desk record: 1 signal cited since August 2026, 1 published. Updated September 1, 2026.
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Walmart’s Sparky drives 35% higher average orders, and Amazon’s Alexa for Shopping now converts 44% of sessions, up from 34% a year ago. Retail media operators now have early proof AI assistants outperform traditional search, not just replace it.