Reporting index

Mark Mwachiro

Covers measurement and streaming. Bylines at adweek.com. Desk record: 3 signals cited since August 2026, 3 published, first to report 1. Updated September 1, 2026.

Indexed from published reporting. Not a Fabric.Media staff byline. Any journalist can ask to be removed.

Coverage

3 stories, newest first.RSS →

Cable news ratings sag across the board in slow summer week

Fox News, MS NOW and CNN all fell week-over-week in total viewers and the Adults 25-54 demo during a slow news stretch. MS NOW dropped hardest, down 22 percent in primetime demo viewers versus the prior week.

Measurement nielsen-ad-supported-streaming-grows-to-48-2-broadcast-keeps-sliding

Nielsen: ad-supported streaming grows to 48.2%, broadcast keeps sliding

Nielsen’s Q2 2026 Ad-Supported Gauge shows ad-supported streaming rose 1.6% to 48.2% of viewing, while broadcast fell to 26.6% despite carrying the NBA Finals and World Cup. Cable held flat at 25.2%.

Aug 25

Streaming world-cup-hydration-breaks-turned-into-prime-ad-inventory

World Cup hydration breaks turned into prime ad inventory

FIFA’s new mid-half hydration breaks lost under 3% of audience, far better than halftime’s 18-20% drop. Fox Sports used the low-churn windows to sell added inventory, showing tentpole broadcasters new ways to monetize live sports beyond kickoff and halftime.

Aug 12