Vusion to acquire in-store retail media firm In-Store Media
Vusion is buying Barcelona-based In-Store Media, pairing its shelf-tech platform with ISM’s retail media network relationships across 90 banners and 1,600 brands. It’s a bet that in-store screens and shelf edges become the next retail media inventory after online.
Why it matters. Brands seeking in-store retail media placements now route through Vusion’s combined shelf-tech and network, which controls relationships with 90 banners that ISM previously brokered independently.
Signal from retailcustomerexperience.com · read the original.
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