Walmart closes $1.4B Vibe.co deal, pushes into ad-supported streaming
Walmart finalized its acquisition of Vibe.
Why it matters. Advertisers gain a new ad-supported streaming inventory source through Walmart, reducing reliance on Amazon for retail-media-linked video reach.
Signal from adweek.com · Brittaney Kiefer · read the original.
All gas. No brake. Free.
What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.
Continue free →