Walmart Connect adds TikTok, Snapchat, Roku to retail media network
Walmart Connect now lets brands buy TikTok, Snapchat and Roku inventory through its own platform, keeping first-party data and measurement in-house. It’s a bid to chase Gen Z dollars and close the gap with Amazon’s ad business.
Why it matters. Brands buying TikTok, Snapchat or Roku inventory through Walmart Connect must now accept Walmart’s own measurement of campaign impact rather than the platforms’ native analytics.
Signal from retaildive.com · read the original.
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