WARC: Retail media to top $200B in 2026 as growth slows to single digits

WARC projects global retail media spend hits $200.4B in 2026, $223.4B in 2027. Excluding Amazon, growth falls to 9.8% in 2027, the category’s slowest pace since WARC began tracking it.

Why it matters. Retailers must now prove ad revenue growth without degrading shopper experience as easy expansion fades.

Signal from insideradio.com · read the original.

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