Non-endemic brands quietly become Amazon’s next ad growth engine
Banks, airlines and pharma firms are targeting shoppers who’ll never buy their products through Amazon, using its consumer-behavior data instead.
Why it matters. Non-endemic advertisers like banks, airlines and pharma brands gain entry to Amazon’s shopper-behavior data and ad inventory despite selling nothing on the platform.
Signal from thedrum.com · Kiri Masters · read the original.
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