Covers retail-media. Bylines at thedrum.com. Desk record: 1 signal cited since August 2026, 1 published. Updated September 1, 2026.
Indexed from published reporting. Not a Fabric.Media staff byline. Any journalist can ask to be removed.
Banks, airlines and pharma firms are targeting shoppers who’ll never buy their products through Amazon, using its consumer-behavior data instead.