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AI Digital’s Mary Gabrielyan says ChatGPT ads have easy setup but no clear measurement, attribution, or cross-channel tracing yet. Without that, adoption will stay cautious, not rushed, until marketers can see how it fits with MMM and offline outcomes.
Aug 10Wpromote’s Andrea Bendzick argues independent agencies beat holding companies by staying agile, buying brand credibility via M&A, and using AI for grunt work — not building costly proprietary platforms. Her advice: own measurement, partner for execution.
Aug 10Walmart’s Sparky drives 35% higher average orders, and Amazon’s Alexa for Shopping now converts 44% of sessions, up from 34% a year ago. Retail media operators now have early proof AI assistants outperform traditional search, not just replace it.
Aug 10Collective’s Natalie Silverstein says creators are structuring scripts and captions as clear Q&As so AI models cite their videos as authoritative answers. It’s a new optimization layer brands and agencies need to plan for, alongside platform-specific ROI metrics.
Aug 10CIMM’s Jon Watts argues AI agents can’t transact across buyers and sellers without shared data standards first.
Aug 10