Reporting index

Mitchell Parton

Covers retail-media. Bylines at modernretail.co. Desk record: 4 signals cited since August 2026, 3 published. Updated September 1, 2026.

Indexed from published reporting. Not a Fabric.Media staff byline. Any journalist can ask to be removed.

Coverage

3 stories, newest first.RSS →

Topgolf launches media network to sell out-of-home ad inventory

Topgolf’s new CEO David McKillips is building out a retail media and licensing business, launching Topgolf Media Networks in July. The unit combines sponsorships, retail media and licensing across 103 venues, 28,000 screens and a mobile app.

Retail-media walmart-target-best-buy-reshuffle-c-suites-around-ai-and-retail-media

Walmart, Target, Best Buy reshuffle C-suites around AI and retail media

Big-box retailers are elevating execs who built AI, retail media and e-commerce units over traditional merchandising leaders. It signals org charts built for buying and selling inventory no longer match where the growth and power actually sit.

Aug 14

Retail-media walmart-connect-adds-negative-keywords-after-years-of-advertiser-pressure

Walmart Connect adds negative keywords after years of advertiser pressure

Walmart Connect now lets sponsored-products advertisers exclude search terms, six years after Amazon added the feature. It curbs wasted spend on irrelevant or branded queries, a change brands and agencies had pushed for since the pandemic e-commerce boom.

Aug 13