Walmart Connect adds negative keywords after years of advertiser pressure
Walmart Connect now lets sponsored-products advertisers exclude search terms, six years after Amazon added the feature. It curbs wasted spend on irrelevant or branded queries, a change brands and agencies had pushed for since the pandemic e-commerce boom.
Why it matters. Advertisers on Walmart Connect can now block irrelevant or branded search terms, cutting wasted sponsored-products spend that previously went to unqualified queries.
Signal from modernretail.co · Mitchell Parton · read the original.
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