Walmart closes $1.4B Vibe.co deal to build streaming ad muscle
Walmart finalized its acquisition of streaming adtech startup Vibe.co, reportedly for $1.4 billion. The deal signals retail media’s biggest player is now racing to build its own ad-supported streaming stack to compete directly with Amazon.
Why it matters. Streaming ad buyers now get a direct path into Walmart’s retail media data through owned adtech, rather than relying on Amazon’s competing stack.
Signal from TVREV · Jason Damata · read the original.
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