Walmart’s ad business jumps 38%, lifting full-year guidance
Walmart’s global ad business grew 38% in the second quarter — Walmart Connect up 43% in the U.S. excluding VIZIO — helping lift total revenue to $187.9 billion and beat earnings estimates.
Why it matters. Retail media keeps outpacing core retail growth, giving Walmart more leverage to raise ad prices against brand budgets.
Signal from TVREV · Jason Damata · read the original.
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