Fabric.Media (Page 14)

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Prime Video orders Gary Lineker docu-series as Goalhanger deepens streamer ties

Social’s ad-spend lead may be a measurement artifact, not merit

Amazon builds out creator services to sell brands the full customer journey

Butler/Till, iHeartMedia pilot direct agent-to-agent buying for audio

OpenAI’s business CMO pitches ChatGPT as a marketing department in a box

Nielsen: unscripted and kids’ fare crash the streaming Originals leaderboard

Gracenote: FAST sports programming growth outpaces overall FAST expansion

Amazon quietly wins the streaming wars as a channels marketplace

Startups race to solve attribution for ads served to AI agents

OpenAI expands ChatGPT ads to 31 European markets as revenue climbs 25%

YouTube dangles exclusivity payments to fend off Netflix creator raids

Amazon accidentally streams Statham’s ‘Mutiny’ free days before theatrical release

DirecTV bundles free year of ad-tier Netflix with Genre Pack sign-ups

Amazon builds creator services arm to package influencers for brand deals

Magnite study: live streaming’s ad value extends into pre- and post-show coverage

Walmart, Target ad units post double-digit growth in Q2

Odyssey Entertainment launches originals arm letting creators keep IP

Walmart’s ad business grows 38%, fueling raised full-year guidance

CreatorIQ data: brands rank fit over follower count, but pay says otherwise

WARC: Retail media to top $200B in 2026 as growth slows to single digits