Aug 21

Brands are handing creators real C-suite titles, not just badges

Creators

Aug 21

Netflix edges toward YouTube-style features as it hunts new revenue

Streaming

Aug 21

Nexxen standardizes programmatic home screen ads across TV OEMs

Streaming

Aug 21

YouTube redefines “view” as one frame, splits it from engagement

Creators

Aug 20

Amazon sells out premium women’s sports ad slots, pivots to custom content

Streaming

Aug 20

Alex Cooper exits UTA amid Unwell turmoil and $500M valuation

Creators

Aug 20

YouTube lets creators package playlists as TV-style shows

Streaming

Aug 20

Washington Post’s micropayments bet: a step toward subscriptions, not a rival to them

Measurement

Aug 20

Odyssey Entertainment launches creator-owned originals division

Creators

Aug 20

Nielsen overhauls TV currency to fix Hispanic, co-viewing and lag issues

Measurement

Aug 20

Kick’s founders launch Club, a paid fan-community app for creators

Creators

Aug 20

Netflix and YouTube lead by different scoreboards, not the same one

Streaming

Aug 20

YouTube dangles exclusivity payments to keep top creators off Netflix

Creators

Aug 20

Samsung Ads case study: CTV matches social/search on gaming ROAS

Ad-tech

Aug 20

Target’s ad business Roundel grows 29% as retailer’s profits double

Retail-media

Aug 20

Charter-Cox merger tilts retrans leverage further toward distributors

Streaming

Aug 19

Chief Media buys Amazon, TikTok shops to build out commerce stack

Agencies

Aug 19

Brands trade broad reach for ‘fan-first’ social strategies

Creators

Aug 19

‘RuPaul’s Drag Race’ franchise renewed across MTV and Paramount+

Streaming

Aug 19

Creators trust brand deals less than they need them, CreatorIQ finds

Creators