Fabric.Media (Page 16)

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Creators start optimizing their own content for AI search discovery

Cumulus asks appeals court to force Nielsen’s hand before ratings cutoff

Dolby’s OptiView brings behavior-targeted ad personalization to live sports streams

JCPenney spoofs off-price retail with ‘Retail Rejuvenation Retreat’ campaign

Holding companies rally around ‘outcomes’ as H1 2026 earnings buzzword

Public radio’s audience gains split sharply by format, RRC finds

USA Fencing bets on creators to build fandom ahead of 2028 Olympics

OOH revenue hits record $56B but its share of ad spend keeps shrinking

Court filings: WPP insiders say GroupM ‘simplification’ was quietly abandoned

Evan Shapiro retires his Media Universe Map for an interactive rebuild

D’Amaro touts Disney’s integrated scale as new CEO’s core strategy

Brand execs: audience fit beats celebrity wattage in collabs

ANA warns marketers not to over-rely on retail media data

Cineverse bets Vaudio can pull podcast ad dollars into CTV

Covatic lets publishers re-target live ad campaigns mid-flight

Nielsen: Fox and NBCUniversal set to score big with 2026 World Cup

AI narration is quietly becoming a real publisher engagement channel

Retail media becomes brands’ stake in AI shopping recommendations

Nielsen’s new NFL Fandom Index crowns Buffalo top fan market

Geneva Thomas launches The Knowing, a media startup for Black millennials and Gen Z