Fabric.Media (Page 17)

A record of truth, published by humans. 480Stories The Signals Desk

Archive

The ledger, newest first · page 17 of 24

MrBeast’s WatchTime Studios hires Studio71 veteran Boorstin as GM

YouTube Shorts ad spend grows but still trails Reels, TikTok

Kick founders launch Club, a fan-subscription platform, out of beta

Chartbeat exec: media’s next phase is calibration, not transformation

Alex Cooper leaves UTA for CAA amid Unwell’s $500M valuation

CTV bid request inefficiencies are quietly costing publishers 20-40% in revenue

Daily Mail hires Dispatch exec to build direct video ad business

Open-source marketing mix modeling tools gain traction, with a new acronym in tow

MediaCo grows Q2 revenue 9% but profitability slides on digital costs

Alex Cooper exits UTA amid Unwell’s talent-representation rethink

Disney puts creator clips and vertical video at center of D23 streaming push

Apple in talks to pay publishers nine figures for Siri content

CTV impression caps push buyers toward incremental reach

Alex Cooper’s Unwell Beverage shuts down, joining a pattern of creator CPG flops

Disney embraces vertical clips and creators to feed Disney+

Europe’s broadcasters merge to survive Netflix, YouTube squeeze

Creator brand trips lose their spark as playbook goes stale

Disney+ super app plan draws analyst skepticism over ‘mediocrity’ risk

Walmart closes $1.4B Vibe.co deal, pushes into ad-supported streaming

LatiNation turns a legacy LA station into a $31M bilingual media business