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The ledger, newest first · page 18 of 26

Nielsen: Fox and NBCUniversal set to score big with 2026 World Cup

Measurement

AI narration is quietly becoming a real publisher engagement channel

Creators

Retail media becomes brands’ stake in AI shopping recommendations

Retail-media

Nielsen’s new NFL Fandom Index crowns Buffalo top fan market

Measurement

Geneva Thomas launches The Knowing, a media startup for Black millennials and Gen Z

Creators

MrBeast’s WatchTime Studios hires Studio71 veteran Boorstin as GM

Creators

YouTube Shorts ad spend grows but still trails Reels, TikTok

Creators

Kick founders launch Club, a fan-subscription platform, out of beta

Creators

Chartbeat exec: media’s next phase is calibration, not transformation

Measurement

Alex Cooper leaves UTA for CAA amid Unwell’s $500M valuation

Creators

CTV bid request inefficiencies are quietly costing publishers 20-40% in revenue

Ad-tech

Daily Mail hires Dispatch exec to build direct video ad business

Creators

Open-source marketing mix modeling tools gain traction, with a new acronym in tow

Measurement

MediaCo grows Q2 revenue 9% but profitability slides on digital costs

Agencies

Alex Cooper exits UTA amid Unwell’s talent-representation rethink

Creators

Disney puts creator clips and vertical video at center of D23 streaming push

Streaming

Apple in talks to pay publishers nine figures for Siri content

Ad-tech

CTV impression caps push buyers toward incremental reach

Measurement

Alex Cooper’s Unwell Beverage shuts down, joining a pattern of creator CPG flops

Creators

Disney embraces vertical clips and creators to feed Disney+

Streaming