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The Signals Desk
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The ledger, newest first · page 18 of 26
Aug 19
Nielsen: Fox and NBCUniversal set to score big with 2026 World Cup
Measurement
Aug 19
AI narration is quietly becoming a real publisher engagement channel
Creators
Aug 19
Retail media becomes brands’ stake in AI shopping recommendations
Retail-media
Aug 19
Nielsen’s new NFL Fandom Index crowns Buffalo top fan market
Measurement
Aug 19
Geneva Thomas launches The Knowing, a media startup for Black millennials and Gen Z
Creators
Aug 19
MrBeast’s WatchTime Studios hires Studio71 veteran Boorstin as GM
Creators
Aug 19
YouTube Shorts ad spend grows but still trails Reels, TikTok
Creators
Aug 19
Kick founders launch Club, a fan-subscription platform, out of beta
Creators
Aug 19
Chartbeat exec: media’s next phase is calibration, not transformation
Measurement
Aug 19
Alex Cooper leaves UTA for CAA amid Unwell’s $500M valuation
Creators
Aug 19
CTV bid request inefficiencies are quietly costing publishers 20-40% in revenue
Ad-tech
Aug 17
Daily Mail hires Dispatch exec to build direct video ad business
Creators
Aug 17
Open-source marketing mix modeling tools gain traction, with a new acronym in tow
Measurement
Aug 17
MediaCo grows Q2 revenue 9% but profitability slides on digital costs
Agencies
Aug 17
Alex Cooper exits UTA amid Unwell’s talent-representation rethink
Creators
Aug 16
Disney puts creator clips and vertical video at center of D23 streaming push
Streaming
Aug 16
Apple in talks to pay publishers nine figures for Siri content
Ad-tech
Aug 16
CTV impression caps push buyers toward incremental reach
Measurement
Aug 16
Alex Cooper’s Unwell Beverage shuts down, joining a pattern of creator CPG flops
Creators
Aug 16
Disney embraces vertical clips and creators to feed Disney+
Streaming
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