Gracenote: 85% of sports fans want better TV navigation
Gracenote’s 2026 global sports fan report finds 26 percent often can’t identify which channel or service carries a specific event. Eighty-five percent want their TV home screen to show upcoming games and where-to-watch information for favorite teams and leagues.
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Small radio owner signs digital ad deal with Townsquare’s Ignite unit
Lakes Media owner Tom Birch says agency revenue at his six-station North Carolina/Virginia group fell from 30 percent in 2005 to just 5-10 percent today.
SAGE data: FanDuel’s NFL ads split hard by viewer age
iSpot’s SAGE analyzed FanDuel’s 2025-26 NFL creative and found the top five ads scored well above the brand’s all-time Likeability average of 516, but reception diverged sharply by age group.
Latest
The Business of Media, Ads & MeasurementNielsen tightens local TV currency with four methodology upgrades
Nielsen has activated four local TV methodology changes into its currency data ahead of the 2026/2027 broadcast season.
Digiday maps payout rules across every major creator platform
Digiday compiled the follower thresholds, activity minimums, invitation status and payout terms for Instagram, YouTube, TikTok, Twitch, X, Facebook and Snap.
FreeWheel adds Truthset data ratings to its ad buying platform
FreeWheel is integrating Truthset’s audience data evaluations into its programmatic advertising platform for connected TV. The move lets advertisers configure data accuracy at the point of buying rather than checking quality after impressions are already delivered.
