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The Signals Desk
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The ledger, newest first · page 22 of 26
Aug 13
Disney+ retakes top spot in linear TV promo spend, fueled by Hulu’s ‘Furious’
Streaming
Aug 13
TikTok ads pay off late — and measurement windows keep missing it
Measurement
Aug 13
Peacock’s YouTube partnership signals a truce between streaming and social
Streaming
Aug 13
Streaming churn undercuts the ad plans built around subscriber loyalty
Streaming
Aug 13
A four-person friend-group account books 30 brand deals in four months
Creators
Aug 13
Cineverse turns podcast ads into CTV spots with VAUDIO
Ad-tech
Aug 13
Week in Charts: Trade Desk stock hits 52-week low as Green admits growth miss
Ad-tech
Aug 13
Alex Cooper’s Unwell lands $500M valuation in first outside investment
Creators
Aug 13
Streaming outgrows linear in upfront, but CPMs fall everywhere
Streaming
Aug 13
Disney+ and Hulu bring video podcasts in-house via iHeartMedia deal
Streaming
Aug 13
Agency execs pitch creators as always-on marketing infrastructure, not viral bets
Creators
Aug 13
FAST channels emerge as a new distribution layer for creators
Creators
Aug 13
Disney’s streaming turn takes center stage in earnings breakdown
Streaming
Aug 13
OnlyFans’ new investor talks financials, IPO plans in rare interview
Creators
Aug 13
Tinuiti’s Klaassen on why drive still beats pedigree in ad-agency careers
Agencies
Aug 13
Tubi renews Gracenote deal for content data, programmatic ad IDs
Streaming
Aug 13
Comscore cuts deep: $20-25M in savings, restructuring under new CEO
Measurement
Aug 13
RTL Group’s streaming arm offsets TV and Fremantle declines
Streaming
Aug 13
Prime-time upfront dollars rise 9% to $33.7B as streaming grabs 30% more
Streaming
Aug 13
Netflix nearly doubles ad commitments, wraps 2026 upfronts
Streaming
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