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The ledger, newest first · page 22 of 26

Disney+ retakes top spot in linear TV promo spend, fueled by Hulu’s ‘Furious’

Streaming

TikTok ads pay off late — and measurement windows keep missing it

Measurement

Peacock’s YouTube partnership signals a truce between streaming and social

Streaming

Streaming churn undercuts the ad plans built around subscriber loyalty

Streaming

A four-person friend-group account books 30 brand deals in four months

Creators

Cineverse turns podcast ads into CTV spots with VAUDIO

Ad-tech

Week in Charts: Trade Desk stock hits 52-week low as Green admits growth miss

Ad-tech

Alex Cooper’s Unwell lands $500M valuation in first outside investment

Creators

Streaming outgrows linear in upfront, but CPMs fall everywhere

Streaming

Disney+ and Hulu bring video podcasts in-house via iHeartMedia deal

Streaming

Agency execs pitch creators as always-on marketing infrastructure, not viral bets

Creators

FAST channels emerge as a new distribution layer for creators

Creators

Disney’s streaming turn takes center stage in earnings breakdown

Streaming

OnlyFans’ new investor talks financials, IPO plans in rare interview

Creators

Tinuiti’s Klaassen on why drive still beats pedigree in ad-agency careers

Agencies

Tubi renews Gracenote deal for content data, programmatic ad IDs

Streaming

Comscore cuts deep: $20-25M in savings, restructuring under new CEO

Measurement

RTL Group’s streaming arm offsets TV and Fremantle declines

Streaming

Prime-time upfront dollars rise 9% to $33.7B as streaming grabs 30% more

Streaming

Netflix nearly doubles ad commitments, wraps 2026 upfronts

Streaming