Fabric.Media (Page 23)

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Microdramas are booming, but ad loads may cap their upside

TBPN teases OpenAI’s first hardware device

Retail media and CTV underpin Europe’s digital ad growth

Walmart Connect adds TikTok, Snapchat, Roku to retail media network

World Cup hydration breaks turned into prime ad inventory

2Q26 earnings show ad growth splitting sharply by category

Big Tech’s $700B capex spree exposes a capital gap among agency holding cos

LLMs’ hunger for video could turn creators and planners into data suppliers

World Cup ad winners mixed comedy with soccer star power

Report: Kushner and Iger group nears deal to buy the Lakers

Non-endemic brands quietly become Amazon’s next ad growth engine

iSpot data: Burger King’s food-first, nostalgia ads are its best performers in 2026

Google’s Buyer Direct beta could upend programmatic sales reps

Stagwell builds its own inventory marketplace, muscling into ad tech turf

Agentic media buying is turning into a client-by-client build, not a platform

Liquid Death’s media chief on proving ads move cans off shelves

Fox extends iSpot deal, expands outcome measurement across screens

Walmart closes $1.4B Vibe.co deal to build streaming ad muscle

Stingray’s Purdy pitches retail media audio and CTV audio ads

TBPN spots an old-school ad channel hiding in plain sight: pizza boxes