Aug 10

Spectrum Reach exec: fragmentation forces marketers to buy reach differently

Agencies

Aug 10

Op-ed: Africa’s TV measurement gap is costing broadcasters real ad revenue

Measurement

Aug 10

Disney weighs a free ad-supported tier for Disney+

Streaming

Aug 10

Peacock turns a profit as Comcast preps NBCU-cable split

Streaming

Aug 10

FCC’s Aug 6 vote may scrap national ownership cap, not just raise it

Agencies

Aug 10

Nielsen buys DoubleVerify, per DRNO report

Measurement

Aug 10

RPA exec: AI’s real payoff is freeing up time for partnerships, not replacing them

Agencies

Aug 10

Business Insider launches its own FAST channel, tapping Magnite for ad tech

Streaming

Aug 10

Nielsen-DoubleVerify deal signals verification is now commoditized

Measurement

Aug 10

Peacock’s ad yield per subscriber jumps 43% to $4.98 in Q2

Streaming

Aug 10

Book review: ad measurement got more precise, less true

Measurement

Aug 10

Ace Hardware’s RedVest bets its late retail media entry is a feature, not a bug

Retail-media

Aug 10

AI-made microdrama lands on Disney-backed DramaBox, no novelty label attached

Streaming

Aug 10

Ex-Twitter exec’s Spill hits positive cash flow on brand deals

Creators

Aug 10

Guideline’s Q4 outlook: buy retail media and CTV now, wait on TV

Retail-media

Aug 10

Spider-Man’s marketing ditched TV, leaned on creators and social video

Measurement

Aug 10

Ad tiers set to pass half of North American streaming revenue in 2026

Streaming

Aug 10

Fox and iSpot expand always-on outcomes measurement

Measurement

Aug 10

Academy Sports launches retail media network with closed-loop measurement

Retail-media

Aug 10

VideoAmp cuts 20% of staff, guts CTO role, blames AI agents

Measurement