Aug 10

Magnite exec: AI ad generation aims to bring millions of new advertisers to CTV

Streaming

Aug 10

Roku’s ad revenue jumps 25% ahead of Fox’s $22B buyout

Streaming

Aug 10

WBD ad revenue falls 22% in Q2 as NBA exit bites

Streaming

Aug 10

Op-ed: Chief AI Officers are repeating the Chief Data Officer’s mistakes

Ad-tech

Aug 10

Naver says AI search summaries doubled blogger earnings

Creators

Aug 10

Broadband-first cable ops no longer sell the TV habit for broadcasters

Streaming

Aug 10

ChatGPT ads work like search, but marketers can’t yet trace their impact

Ad-tech

Aug 10

Wpromote CEO: skip building AI platforms, own measurement instead

Agencies

Aug 10

Agencies push synthetic personas to fix broken audience data handoffs

Ad-tech

Aug 10

Ex-IPG India chief Shashi Sinha backs creator-tech platform Qoruz

Creators

Aug 10

Ten industry voices on how to actually deal with media fragmentation

Ad-tech

Aug 10

Retailers’ AI shopping assistants are already lifting order values and conversion

Retail-media

Aug 10

NY Public Radio’s CEO on why local media must stop thinking in platforms

Streaming

Aug 10

Creators now optimize videos for LLMs, not just algorithms

Creators

Aug 10

WNBA viewership keeps climbing as season heads into stretch run

Measurement

Aug 10

Ad tiers now drive 54% of North American streaming revenue: Ampere

Streaming

Aug 10

Vusion to acquire in-store retail media firm In-Store Media

Retail-media

Aug 10

Ad tiers now drive over half of North American streaming revenue

Streaming

Aug 10

Samsung Ads: 30% of India large-screen budgets now go to CTV

Streaming

Aug 10

NBCU strikes YouTube deal, folding Peacock into Premium subscriptions

Streaming