Aug 13

DirecTV exec: deterministic data beats probabilistic, and context is next

Measurement

Aug 13

iSpot data: Modelo’s ads win on family storytelling, not just hooks

Measurement

Aug 13

Walmart Connect adds negative keywords after years of advertiser pressure

Retail-media

Aug 13

Delivery apps pitch themselves as game-day retail media networks

Retail-media

Aug 13

DoubleVerify expands to TikTok’s Pangle ad network in 48 markets

Measurement

Aug 13

Disney+ and Hulu strike video podcast deal with iHeartMedia

Streaming

Aug 13

AppLovin bets on ecommerce ads to prove it’s more than a gaming platform

Ad-tech

Aug 13

YouTube-Peacock deal is really about growing Premium, not fighting AI slop

Streaming

Aug 13

Chartbeat data: dark social and internal links, not Google, now drive homepages

Measurement

Aug 13

DOOH vendors chase the women’s sports boom

Ad-tech

Aug 13

YouTube’s Shorts squeeze is a bet on TV, not vertical video

Creators

Aug 13

YouTube doubles watch-hour bar for creator monetization

Creators

Aug 13

AI reshapes ad infrastructure but earnings show little revenue lift yet

Ad-tech

Aug 13

Nielsen brings streaming ad measurement to Brazil via Digital Ad Intel

Measurement

Aug 13

eMarketer charts ad-tier revenue growth across North American streaming

Streaming

Aug 13

Media War & Peace dissects the decline of traditional French TV

Streaming

Aug 13

Netflix closes upfront, doubling ad commitments as World Cup inventory sells out

Streaming

Aug 13

Earnings week shows media giants splitting into different strategies

Streaming

Aug 13

Variety and YouTube launch creator festival at TIFF

Creators

Aug 13

Disney’s multi-app streaming strategy is finally getting consolidated

Streaming