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Why advertisers still snub YouTube despite its TV-sized reach

Streaming

Sinclair’s $3.25M Stirk buy reveals broadcast’s new consolidation playbook

Agencies

Nvidia nears $12.9 billion deal for Hugging Face

Ad-tech

FreeWheel bakes Truthset’s data-quality scores into its CTV buying platform

Ad-tech

Agencies debate who owns YouTube Shorts buying

Agencies

ChatGPT’s ad exclusion tools leave brand safety gaps, eMarketer finds

Ad-tech

Simon Property Group launches a retail media network for its malls

Retail-media

Netflix in talks with Fox, NBC to carry Fox One and Peacock

Streaming

Jomboy Media’s path from Yankees podcast to 60-person creator company

Creators

HuffPost’s national desk cut to three reporters as BuzzFeed layoffs continue

Agencies

YouTube offers creators up to $10M exclusivity deals to block Netflix raids

Creators

Bonta forces Ellison’s hand on which cable nets to sell or sink

Streaming

Meta agrees to pay up to $17B to settle teen addiction suits with states

Creators

Tatari: buyers still treat YouTube as digital, not TV, despite the scale

Agencies

Comcast’s Universal Ads taps Tracer for operational data backbone

Ad-tech

Commerce media growth outpaces teams’ full-funnel tools, EMARKETER finds

Retail-media

OpenAI’s executive exodus points to Brockman consolidating power ahead of IPO

Ad-tech

Small theaters survived a blockbuster summer, but the margins still don’t work

Streaming

Netflix, Stella Artois turn ‘The Gentlemen’ into a branded pub takeover

Streaming

Agency runs fully autonomous CTV buy via PubMatic’s agentic platform

Ad-tech