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The math problem hiding inside the Paramount-WBD settlement talk

Agencies

Reddit’s ChatGPT citation share crashed 86% in four days, then recovered

Ad-tech

Particle’s Radar turns 130,000 podcasts into an API for AI agents

Creators

iSpot’s Muller: publishers, not just advertisers, are now chasing outcomes

Measurement

Runable raises $21M to push AI agents from building sites to running ads

Ad-tech

Crooked Media revives Nate Silver’s FiveThirtyEight podcast as ‘Still Counting’

Creators

AI search referrals convert better, but volume remains tiny for publishers

Measurement

GfK data maps gender, age splits across Spain’s streaming platforms

Measurement

Ben Thompson: Netflix may start selling rival streaming services

Streaming

YouTube raises ad revenue-sharing bar as brand deals surge

Creators

CIMM: sports audience fragmentation is skewing rights and ad pricing

Measurement

Walmart’s ad business jumps 38%, lifting full-year guidance

Retail-media

TikTok pays $400M to settle DOJ child-privacy lawsuit

Creators

Truthset CEO ties data quality to AI ad targeting outcomes

Measurement

Nielsen bundles methodology overhaul ahead of fall TV season

Measurement

Brands use TikTok Shop to seed demand, then let Amazon close the sale

Retail-media

Sports lifts broadcast share even as streaming widens its lead

Measurement

US TV upfront spending share returns to pre-COVID levels

Agencies

OnlyFans says 5,076 creators have topped $1 million in lifetime earnings

Creators

YouTube, Netflix and Disney fight the creator war on three fronts

Streaming