Aug 25

TikTok’s live boxing debut draws 3.4M views, dwarfed by Netflix’s Serrano numbers

Streaming

Aug 25

NFL says Nielsen’s mid-season methodology shift broke ad-deal trust

Measurement

Aug 24

OpenAI’s Altman declares ‘code red’ on ChatGPT, pushes back ads plan

Ad-tech

Aug 24

Nielsen’s new streaming data shows only 30% of U.S. homes are streaming-only

Measurement

Aug 24

Social’s ad-dollar share keeps outrunning its share of attention

Measurement

Aug 24

Alphonso weighs IPO, Comcast JV or Koch buyout after LG legal war

Ad-tech

Aug 24

Google AI Overviews breaks the search ‘grand bargain’ with publishers

Ad-tech

Aug 24

Marketers chase ‘fandom’ as the new buzzword for brand loyalty

Agencies

Aug 24

Ad frequency capping fails despite mature retail data tools, eMarketer finds

Retail-media

Aug 24

Streamers widen ad-tier discount as price hikes cool

Streaming

Aug 24

Appeals court clears procedural path in Cumulus-Nielsen ratings fight

Measurement

Aug 24

EMarketer: global subscription OTT growth is stalling in mature markets

Streaming

Aug 24

WPP’s legal woes mount, but clients aren’t fleeing yet

Agencies

Aug 24

VAB study: local TV news ads lift purchase intent and brand image

Agencies

Aug 24

Meta to strip advertisers of placement exclusion controls

Ad-tech

Aug 24

Asda’s George taps Lucky Generals for its biggest brand push yet

Agencies

Aug 24

Perplexity launches Comet browser to challenge Google Chrome

Ad-tech

Aug 24

OpenAI builds out enterprise ad sales operation

Ad-tech

Aug 24

Undisclosed AI sponsorships spark fan backlash for top YouTube creators

Creators

Aug 24

Netflix, Disney+, Amazon Prime ease off price hikes as ad tiers grow

Streaming