Indexed from published reporting. Not a Fabric.Media staff byline. Any journalist can ask to be removed.
Ampere Analysis finds Netflix, Disney+ and Amazon Prime Video have slowed average price hikes from 24% to 14% over three years, signaling limits on consumer willingness to pay.
Aug 24Nvidia-backed Perplexity AI launched Comet, an AI-powered browser for Perplexity Max subscribers that uses agentic AI to navigate and complete tasks, targeting Chrome’s dominance.
Aug 24OpenAI is hiring a head of ads enterprise marketing at up to $415,000 plus equity, tasked with positioning it as a “premium advertising platform” for big marketers.
Aug 24Filmmakers Matti Haapoja and Sam Kolder posted unlabeled videos promoting AI platform Higgsfield’s Seedance 2.5, prompting fan accusations of undisclosed paid partnerships. Higgsfield later confirmed creators were compensated via cash and platform credits.
Aug 24The Times quietly rolled out AI-generated summaries and links in search for a small subset of readers, its first unmediated generative AI text product. The editorial union says it violates the paper’s own AI standards, which require human oversight.
Aug 24Meta plans to move ad placement exclusions to an automated system, removing advertisers’ ability to block campaigns from specific apps or placements like Reels or Facebook feed, per screenshots reported by Jon Loomer.
Aug 23Germany’s media regulator says Google’s AI Overviews and Perplexity AI count as company-created content, not third-party output, making them subject to media law. A Munich court also said Google could be liable for false AI-generated statements.
Aug 23INCRMNTAL’s CEO argues AI ad-buying systems are being trained on last-touch attribution, which rewards observability over actual sales influence. An analysis of $1bn in spend across 65 advertisers found search consistently over-credited while early-funnel channels were undervalued.
Aug 23EMARKETER’s Q3 2026 AI Visibility Index found Seventh Generation led ChatGPT recommendations at 28%, down from 32% in June. Rankings below the top three flattened, with small shifts moving brands like Ecos and Method many spots.
Aug 23Azerion and Digitas used AudioStack’s AI platform to turn one Nioxin script into 100 personalised audio ads across UK locations and audience segments. A brand lift study found 70% of exposed listeners took or intended to take action.
Aug 23Microsoft Advertising released an “Agentic Playbook” for brands to prep product feeds and checkout for AI agents, plus a 90-day rollout plan. It also began rolling out AI Max, expanding search-term matching across Copilot Search and Bing.
Aug 23TechCrunch got Claude Opus 4.6 to produce explicit sexual content in 10 of 10 tests, via a multiturn jailbreak. Anthropic still offers Opus 4.6, Opus 3 and Haiku 4.5 via API and partners like Azure and Bedrock.
Aug 22OpenAI flew influencers to a luxury resort to promote ChatGPT Work, drawing hostile comments and mockery. Creators now weigh AI sponsorship paychecks against audience backlash tied to AI’s environmental and labor concerns.
Aug 22Now I’ve heard everything. Butler/Till and iHeartMedia ran a four-week agentic buying pilot on streaming audio and podcasts, using matched AI agents to execute a direct agency-publisher buy with no SSP middleman involved.
Aug 22Digiday surveys a wave of startups — OpenAds, Oasy, Mobian — building ways to serve and track ads within AI agent responses. No standard exists yet; most approaches are early proof-of-concept rather than proven measurement.
Aug 21OpenAI is bringing its ads pilot to 31 European markets, including Germany, France and Spain, while ad revenue has grown over 25% since early August. The company’s ad business is nearing a $1 billion run rate.
Aug 21Creators are building generative engine optimization (GEO) strategies, tailoring bios, captions and content structure so AI search tools surface them when brands and agencies search for talent. It mirrors how brands already chase AI-search visibility.
Aug 19The Seahawks are first to use Dolby OptiView, which cuts stream latency and lets partners target ads based on viewer behavior. NFL+, Endeavor Streaming, Kiswe and ViewLift are also adopting it.
Aug 19Covatic’s Smart Campaigns uses AI to compare exposed and unexposed audiences during a live campaign, then lets publishers’ own ops teams add or drop segments to chase advertiser outcomes like sales and sign-ups, not just reach.
Aug 19Epsilon argues AI shopping agents lean on retailers’ first-party data to decide what to recommend, so brands with weak retail media presence cede control over how they’re described to third-party feeds.
Aug 19