Fabric.Media (Page 12)

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Attribution flaws will scale, not disappear, as AI takes over ad spend

Weekly roundup: AdTech faces AI expansion, EU scrutiny and rebate fallout

World Cup keeps Poland’s TVP on top, blunts summer TV slide

Premier League opener will show if World Cup soccer buzz sticks on US TV

Formula E’s creator series drives 42% of its annual video views

Seventh Generation tops ChatGPT’s household cleaning rankings, but lead narrows

Disney taps Dhar Mann for 20 episodes of vertical-style content

Wella’s AI-personalised audio campaign drives 70% engagement lift

Havas Market wins Superdrug media account from WPP’s Mindshare

Ann Taylor relaunches with first major campaign since 2017

Traffic to top 10 US news sites down a third since 2024 peak

Commerce media growth accelerates to 25% in Q2, outpacing retail

Google, Range Media bet on Kenan Thompson-style microdramas

Wellness content tops YouTube Shorts engagement, data shows

Microsoft rolls out agentic commerce playbook and AI Max search expansion

YouTube dangles cash to keep top creators off Netflix

Microdramas now beat Netflix, Prime Video on daily time spent

Fox delays NFL renegotiation, punting a possible $1.1B cost hike to 2029

Nielsen-DoubleVerify’s $2.15bn deal announcement muffles its own value

Nielsen’s Gauge hits streaming at 48.5% in its last pre-recalibration edition